The biggest contender for the Google giant is Facebook as of now. And we all know Google is trying its best to give hard time for Facebook by introducing its own Google+.
Also Facebook is getting into the web pages of most websites in the form of Like gadgets and Facebook comments, since being social is what its all about now.
The Facebook comments gadget is a great thing to have in your website because its easy to just log in to your Facebook account and post a comment on a web page. No need to register, no hassle. Also you web site is getting comments friendly, encouraging viewers to interact with each other and most important of all, it publicize your web page in Facebook users wall when some one likes or posts a comment in your web site.
Since Facebook is where what your friend likes, shares, profiles, pictures....Facebook Comments gadget is inevitable. It drives traffic through social network alright, what about the search result impact? Hmm!
|Google Can Crawl Facebook Comments|
But you know what, Google bots are now smart enough to crawl and index all those juicy comments and show them in the search engine results page. But why on earth would Google offer a friendly hand to spread Facebook? Anyway, don't be surprised to see Google as a friend in Facebook's Facebook profile..;)